Which added value patterns can be expected for new business models?

In recent years, new business models have revolutionized entire industries: they have generated a completely new added value potential beyond material production and physical products (in tangible added value). However, they have also pushed out existing added value structures. This does not only apply to the area of consumption, but also to established industries as well as B2B markets.

Fraunhofer ISI analyses which new business models are currently being created, how they spread and how they effect companies, industries and the added value. At the same time, the scientists develop together with companies new business models in order to secure and expand future competitiveness of different branches of industry.

Studying the status and prospects of digital B2B commerce platforms for large-scale industry (B2B digital)

The study aims to evaluate the evolving B2B commerce. It will identify and assess the demand for digital sales models and conduct an analysis of future trends in the field of B2B commerce. The study focuses on large companies in the DACH region (Germany, Austria and Switzerland). In addition, the companies are evaluated in terms of their digital readiness and development opportunities are determined based on the results. Analytically, it will be possible to draw differentiated conclusions on specific areas of responsibility. As a result, a company-specific benchmarking is also made available to the participating companies.

Scientific support for the development of a Digital Maturity Check in the course of the cooperation between Fraunhofer ISI, SAP and Netconomy

This project focused on scientific support for developing a Digital Maturity Check and redesigning this short assessment tool on the status of digitalization in large and medium-sized enterprises in Germany, Switzerland and Austria.
 

Study on the Economic Relevance of B2B Internet Platforms

The first objective is to make valid and representative statements on the current state of diffusion and the planned future use of B2B platforms for manufacturing – differentiated according to product distribution platforms and platforms for the distribution of digital services. The second main objective is to use state-of-the-art econometric methods to generate valid data on the current and potential economic significance of B2B platforms, which will also be processed differentiated according to industries, regions and operational characteristics.

Digital business models

The SMEs of the metropolitan region of Stuttgart are mostly the number one in Germany in digital innovation ability with new business models. Therefore, the metropolitan region of Stuttgart is currently taking a leading role for digital business models in German industry. Its particular strength is the result of producing SMEs and small and medium industrial service providers have a high innovation ability for digital business models. In addition, the two industries, which are important for the metropolitan region of Stuttgart, mechanical engineering and electronics, are trailblazers for digital business model offers. However, there are signs of undesirable structural developments and so a number of analyses pose the question whether the strong industry structure of the metropolitan region of Stuttgart in its current form will also be competitive in the future.

Potential of the Industrial Collaborative Econom (WICE)

The project seeks to study the conditions that enable the change towards the Industrial Collaborative Economy, to assess its economic, political and societal impacts, and to recommend policies that can support the change and mitigate potential risks.

• Lerch, C.; Maloca, S. (2020): Digitale Geschäftsmodelle – Modethema oder Wettbewerbsfaktor. Mitteilungen aus der ISI-Erhebung zur Modernisierung der Produktion, Nr. 75. Karlsruhe: Fraunhofer ISI.
• Lerch, C.; Moll, C. (2020): Digitale Geschäftsmodelle im Mittelstand – Status Quo, Chancen, Herausforderungen und Perspektiven. In: Bruhn, M.; Hadwich, K.: Automatisierung und Personalisierung von Dienstleistungen. Konzepte, Kundeninteraktionen, Geschäftsmodelle. Band 1. Wiesbaden: Springer Gabler, 2020 (Forum Dienstleistungsmanagement).
• Koch, A.; Lerch, C.; Rammer, C.; Klee, G.; Meyer, N. (2019): Die Bedeutung der industrienahen Dienstleistungen in Baden-Württemberg unter besonderer Berücksichtigung der Digitalisierung. Tübingen, Karlsruhe, Mannheim.
• Koch, A.; Jäger, A.; König, T.; Kronenberg, T.; Lerch, C.; Reiner, M.; Többen, J. R.; Weidner, N. (2019): Wirtschaftliche Bedeutung industrieorientierter Dienstleistungen in Nordrhein-Westfalen. Düsseldorf: Ministerium für Wirtschaft, Innovation, Digitalisierung und Energie des Landes Nordrhein-Westfalen.
• Lerch, C.; Schnabl, E.; Meyer, N.; Jäger, A. (2017): Digitale Geschäftsmodelle – Sind kleine und mittlere Unternehmen der Metropolregion Stuttgart bereit für die Digitalisierung? Stuttgart: Industrie- und Handelskammer Region Stuttgart.