In recent years, new business models have revolutionized entire industries: they have generated a completely new added value potential beyond material production and physical products (in tangible added value). However, they have also pushed out existing added value structures. This does not only apply to the area of consumption, but also to established industries as well as B2B markets.
Fraunhofer ISI analyses which new business models are currently being created, how they spread and how they effect companies, industries and the added value. At the same time, the scientists develop together with companies new business models in order to secure and expand future competitiveness of different branches of industry.