B2B digital – Studying the status and prospects of digital B2B commerce platforms for large-scale industry
While new B2C commerce concepts have already been transforming people’s private buying behavior for some time, B2B commerce is also undergoing a transformation. Digitalization, new technologies and digital platforms are becoming increasingly important and transforming traditional business relationships. Large companies, in particular, are important players in this process and they will decisively determine the breakthrough of major developments.
This scientific study to determine the status and future prospects of digital sales models based on B2B commerce platforms aims to evaluate the evolving B2B commerce. It will identify and assess the demand for digital sales models and conduct an analysis of future trends in the field of B2B commerce. The study focuses on large companies in the DACH region (Germany, Austria and Switzerland).
In addition to identifying the demand and future trends, the companies are evaluated in terms of their digital readiness and development opportunities are determined based on the results. Analytically, it will be possible to draw differentiated conclusions on specific areas of responsibility. As a result, a company-specific benchmarking is also made available to the participating companies.