Fraunhofer Institute for Systems and Innovation Research ISIThe project
Background & objective
The company is active in the construction of technical systems for industrial cleaning. This mar-ket is becoming increasingly competitive. Taking current technological developments and trends into account, a systematic analysis was conducted to identify existing and emerging markets over the next five years—such as the automotive industry—where the company’s tech-nologies and expertise could be applied.
Method
- AI-driven semantic analysis of keywords and context
- Systematic analysis of competitor websites, academic publications and literature as well as patent databases to identify new opportunities for applying the technologies
Results
- Growth markets were identified
- Insights were gained into the application of existing technologies in emerging market segments
- Skills were matched with previously unexplored areas of market activity, such as aerospace
- A comprehensive competitive analysis was carried out
- Optimization for search engines was implemented