The subject of the evaluation is AgrarMarkt Austria (AMA), an Austrian public authority whose primary responsibilities are as follows: administering EU agricultural market regulations and EU agricultural subsidies (EU paying agency), market and price reporting in the agricultural sector, or tasks assigned on a short-term basis, such as the administration of national subsidies, for example in the context of the Covid pandemic.
The aim of the evaluation is to provide the AMA with meaningful information on how it can position its organisation even more effectively in future within the complex environment comprising a wide variety of stakeholder groups. The study focuses on issues relating to the AMA's integration into the national and international agricultural market and paying agency systems, its governance structures, and the perspectives of both internal and external stakeholder groups on the AMA.
A total of three data collection methods and an international comparison are planned: 1) document analysis, 2) interviews, 3) focus groups.
The aim of the document analysis is to gain a comprehensive overview of the AMA's activities and structures. To this end, both internal and external records and documents will be examined.
The interviews aim to gain an in-depth, qualitative understanding of the multi-level system, formal and informal processes, and the way the AMA operates and functions. Specifically, the interviews will shed light on stakeholders' perspectives regarding the AMA's positioning within the overall system, the processes and mechanisms within this system, and potential for further development. To cover a wide range of perspectives, we plan to conduct 28 interviews with various stakeholder groups.
The focus group serves to discuss the perspectives of the different stakeholder groups and to draw up a shared picture of the AMA.
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6.-12.2026
Agrarmarkt Austria Marketing GesmbH (AMA)
Fraunhofer Institute for Systems and Innovation Research ISI