Su-Min Choi


Studied business administration (B.Sc.) with a focus on market research and consumer psychology at the University of Pforzheim, thesis in collaboration with  the Fraunhofer Institute for Systems and Innovation Research ISI on the topic “Analysis of driving and loading behavior of drivers of plug-in  hybrid vehicles“. Internship in market research while at university.

Has been working as a research assistant at Fraunhofer ISI since November 2016, since July 2017 as a researcher in the Competence Center Energy Technology and Energy Systems in the Business Unit Energy Economy.