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The Innovation Potential of Diversity - Practical Examples for the Innovation Management

Anne Spitzley, Peter Ohlhausen, Dieter Spath (Hrsg.)

2010, 202 S., EUR 29,95, ISBN 978-3-8396-0201-0

zu beziehen über
Fraunhofer Verlag

Publikation

Fraunhofer-Institut für
System- und Innovationsforschung ISI

The Innovation Potential of Diversity - Practical Examples for the Innovation Management

In order to be innovative, an organisation has to utilise the skills of all its employees. Implementing the potential of women, older staff members as well as people with different backgrounds leads to more creative ideas, new approaches and results in more innovative products. But how can a company use the innovative potential of its diverse workforce? And how can customer diversity be used to create innovations?

This book answers these questions as well as many more related to the topic of diversity management and innovation. Special emphasis is put on the role of women in the innovation system. Therefore, the language and effects of pictures used in job advertisements are addressed. Moreover, measures to advocate highly innovative women are identified including their demands regarding workplace requirements.

In addition, the book deals with diversity management in both publicly-traded companies and public institutions. The involvement of children as Lead Users along the product development process is addressed as well. Given the fact that innovation does not only comprise products, but also services, a separate chapter focusing on the effect of Diversity on service innovations is included.

© 2016 Fraunhofer ISI